Impress

IMPRESS is a complete toolkit for video game publishing, founded by award-winning developer Ashley Gwinnell (Force Of Habit, Game Jolt, Mediatonic). Built to help indie teams, small publishers, and PR agencies grow their games and communities, IMPRESS offers marketing essentials, media monitoring, reporting tools, and growth metrics all in one place.

Its suite of products includes Coverage Bot, which tracks game mentions across Twitch, YouTube, TikTok, Reddit, podcasts, and press, sending real-time alerts to Discord or Slack. Press Kitty is a free press kit builder designed to make sharing game info simple for indie developers. And Launchpad, currently in free Early Access, connects developers with content creators and streamers to boost discoverability and outreach.

Born from internal tools used at Force Of Habit during the release of Friendship Club (2015) and Toast Time: Smash Up! (2019), IMPRESS has since evolved into a fully rebuilt platform, now offered as a subscription service dedicated to helping indie games reach the audiences they deserve.

“Gwinnell will be continuing to work in the industry via his new outfit, IMPRESS, a toolkit for indie game marketing and publishing.” — Marie Dealessandri, GamesIndustry.biz

“In more recent months, Gwinnell has prioritised IMPRESS, an indie games publishing toolkit that support media monitoring, marketing efforts, and social, community, and distribution metrics, including Coverage Bot, which monitors social channels and Google searches for coverage of games titles.” — Khai Trung Le, PocketGamer.biz